Yu Zhihong, President of China Sustainability Tribune (formerly China WTO Tribune), is the initiator of the “GoldenKey – SDG Solutions”. He has participated in the development of multiple national standards and policies on social responsibility and sustainable development, and has provided consultancy, research, training, and brand-building services to numerous well-known enterprises in the areas of social responsibility (including ESG) and sustainability. He has authored and published a number of articles and monographs, and possesses extensive experience in social responsibility/sustainability strategy, management, communication, and brand building.

He holds a Master of Laws from Peking University.