2025 Action4nature

Acting for nature is acting for humanity; to protect our ecosystems is to secure our future. The 鈥淕oldenKey鈥擲DG Solutions鈥?campaign has featured the 鈥淎ction4nature鈥?category since its inception to identify high-quality sustainable consumption solutions. In 2025, a total of 11 solutions earned the chance to present in this category in the roadshow. These solutions are dedicated to protecting biodiversity through diverse approaches鈥攊ncluding animal welfare, marine conservation, desertification control, and safeguarding fragile ecosystems鈥攕howcasing the charm of business for good and harmonious coexistence with nature.

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Integrating ecological wisdom to forge a new chapter in sustainable public utilities鈥攊nnovative biodiversity conservation practice at Beijing Gas鈥檚 Nangang Project

As a crucial pillar of the coordinated Beijing-Tianjin-Hebei development strategy, the Tianjin Nangang LNG Emergency Reserve Project, developed by Beijing Gas under Beijing Enterprises Holdings Limited(BEHL), shoulders the dual responsibilities of ensuring energy supply security and restoring marine and terrestrial ecosystems. The project team has integrated ecological conservation throughout the entire workflow by adopting stringent protection measures for ecologically sensitive areas, innovating in construction techniques, and implementing lean biodiversity management. Furthermore, it has established a comprehensive 鈥渟pace-air-ground鈥?integrated ecological monitoring system, providing a replicable 鈥淏EHL Solution鈥?for sustainable public utility development.

N02
Martell Mangrove Conservation Project

Since 2021, Martell, the renowned cognac brand under Pernod Ricard, has partnered with the Conservation International to launch the mangrove conservation project on Hailing Island (Yangjiang, Guangdong) and at Tielu Port (Sanya, Hainan). Employing scientific methods tailored to local conditions, the project combats the invasive species Spartina alterniflora at the Hailing Island site and converts aquaculture ponds back to forests and wetlands at the Tielu Port site, thereby restoring mangrove wetlands and protecting biodiversity. By the end of 2024, the project had successfully restored 9.4 hectares of mangrove wetlands and planted over 60,000 mangrove trees.

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鈥淭ower Base Cattle鈥濃€擝uilding a win-win model for ecological restoration and circular economy

Under the dual-carbon goals, the State Grid Fujian Electric Power Research Institute has innovated in the 鈥淭ower Base Cattle鈥?model to address the inefficient use of marginal land around transmission tower bases, associated ecological challenges, and regional forage shortages in livestock farming. Through microbial soil remediation and cultivation of high-carbon-sequestration pasture grasses, the model partners with local farmers who use cattle grazing as a substitute for mechanical weeding, all managed via a smart monitoring system. The project sequesters 1,000 tons of carbon annually, eliminates grid weeding costs entirely, and helps farmers reduce costs by over RMB 200,000 per year鈥攁chieving a triple-win result for ecology, economy, and climate. It supports China鈥檚 goals of carbon peaking and carbon neutrality and the green transition of Fujian's power grid.

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Supporting national ecological restoration efforts in Southwest China

Guohua Energy Investment Co., Ltd. has launched an ecological restoration initiative in Southwest China, investing RMB 150 million to address ecological issues arising from wind power projects. To tackle the challenges of soil erosion in karst landscapes, the company has innovated with microbial remediation and mesh-reinforced hydroseeding technologies. Combined with full life-cycle management and zone-specific strategies, these efforts have reduced the required restoration area by 500 hectares, decreased the soil erosion rate by 30%, and achieved an 85% vegetation coverage rate. The initiative has delivered significant multi-dimensional benefits鈥攊ncluding 20% cost savings, enhanced local employment, and strengthened environmental carbon sequestration鈥攅arning broad recognition and serving as a model for the coordinated development of renewable energy and ecological conservation.

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From 鈥淓arth鈥檚 Scars鈥?to 鈥淕reen Gardens鈥濃€擠riving the low-carbon transition of a coal-depleted city

As a historically significant coal base in Xuzhou, Jiawang District faced mounting challenges from resource depletion, including a monolithic industrial structure, urban environmental pollution, mountain degradation, and widespread land subsidence. In response, the State Grid Jiawang County Power Supply Company has advanced a comprehensive four-dimensional strategy: integrating ecological restoration and governance, facilitating the consumption of clean energy, transforming energy usage patterns in production and daily life, and promoting industrial development reform. This holistic approach provides new momentum, innovative methods, and viable pathways for the revitalization of coal mining subsidence areas and surrounding regions, driving the low-carbon transition of this coal-resource-depleted city.

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Building 鈥渧essels that safeguard marine biodiversity鈥?with innovative technology

The shipping industry is actively exploring antifouling technologies that balance operational efficiency with marine ecological protection to foster a more sustainable maritime environment. Nippon Paint鈥檚 AQUATERRAS antifouling coating employs an eco-friendly formula and advanced polymer technology entirely free of biocides, effectively preventing marine organism attachment. Verified to be non-toxic to marine life that typically adheres to ship hulls, the product mitigates ecological risks from biofouling and species migration while reducing fuel consumption and carbon emissions by a remarkable 14.1%, offering an innovative solution for marine biodiversity protection.

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Protecting the Blue-tailed Bee-eater and fostering ecological balance at the source

To achieve harmonious coexistence between its business operations and the natural environment, Luckin Coffee has launched a systematic conservation project for the Blue-tailed Bee-eater, a nationally second-class protected species, near its fresh coffee cherry processing plant in Baoshan, Yunnan. In collaboration with a public welfare foundation and surrounding communities, the project conducts scientific monitoring and habitat maintenance, successfully contributing to a steady increase in the birds' population. Through engaging in online and offline educational activities, the company widely promotes biodiversity conservation principles, exploring pathways for symbiosis between business and nature.

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鈥淢inimally Invasive Construction鈥?for low ecological disturbance

The construction of large-scale power transmission projects often unavoidably crosses ecologically sensitive areas, presenting the challenge of precisely transmitting energy, like implanting 鈥渂lood vessels,鈥?without damaging the natural 鈥渂ody鈥?of the ecosystem. To address this, Shaanxi Power Transmission and Transformation Company pioneered and implemented a single-foundation planning method, developing customized 鈥渙ne-tower, one-policy鈥?solutions. Through 鈥渕inimally invasive鈥?construction techniques, the project successfully minimizes ecological interference, achieving the goal of building eco-friendly transmission lines with "minimal disturbance and maximum restoration."

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Intelligently mapping a new eco-grid vision鈥攁 digital governance practice for full-cycle environmental and water conservation in grid construction

How can a power grid be woven through lucid waters and lush mountains, delivering light without disturbing nature? To address this challenge, we have pioneered a new management model of 鈥渙ne map, one chain, one patch of green.鈥?By precisely planning a unified 鈥渆co-grid map,鈥?establishing a full-process digital control chain, and expanding the green construction database, we provide an intelligent solution to power Shanxi and green the future. This forges a replicable new path for 鈥済reen grid鈥?construction, allowing the sprawling silver lines to breathe in harmony with the land of Shanxi.

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New greenery in the desert鈥攖he green construction path for power projects in fragile desert-gobi-wasteland ecosystems

Located at the heart of China鈥檚 northern sand prevention belt, Wuwei has an extremely fragile ecosystem. Facing the conflict between construction disruption and ecological protection, State Grid Wuwei Electric Power Supply Company has continuously explored green construction models for power transmission and transformation projects. The company plans sites rationally based on 鈥減oint-based disruption and high-altitude鈥?characteristics, applies modular and mechanized technologies on-site, and implements measures to reduce dust, noise, and resource consumption. After construction, vegetation is restored beneath the towers to stabilize sand, creating a mutually protective green corridor between power infrastructure and sand control efforts, forging a new path for sustainable development in desert regions.

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Weaving smart 鈥済reen private networks鈥?to safeguard Yellow River ecology

To implement the national strategy of 鈥淎dvancing Ecological Protection and High-Quality Development in the Yellow River Basin,鈥?China Mobile Shandong has built a 5G private network to address challenges such as complex ecological monitoring and low governance efficiency. The network enables digital applications for ecological protection and monitoring, providing intelligent decision-making for the 鈥淵ellow River-to-Sea Ecological Corridor.鈥?It supports riverbank governance and enhances biodiversity in the Yellow River Delta Nature Reserve, safeguarding the Yellow River鈥檚 ecological well-being.

2024 Action4nature

Acting for nature is acting for humanity; to protect our ecosystems is to secure our future. Since its inception, the 鈥淕oldenKey鈥擲DG Solutions鈥?campaign has featured the 鈥淎ction4nature鈥?category, dedicated to identifying high-quality sustainable consumption solutions. This year, eight solutions earned the chance to present in this category in the roadshow. They focus on diverse approaches to biodiversity protection鈥攃aring for animals, managing water resources, advancing clean energy, and safeguarding fragile ecosystems. Together, they embody the charm of business for good and harmonious coexistence with nature.

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鈥淟ine Sage鈥?technology builds a harmonious habitat for birds and power grids

Baiyin, a vital stopover and destination for migratory birds in western China, has witnessed rapid bird population growth as the Yellow River鈥檚 environment improves. Transmission towers have become nesting sites for some species. To balance grid development and ecological protection, State Grid Baiyin developed the 鈥淟ine Sage鈥?system: an intelligent Beidou-powered bird protection tool. By forming a bird-friendly grid alliance, the company ensures that birds are 鈥渟een but undisturbed, protected without interference,鈥?fostering ecological balance between transmission lines and their avian 鈥渘eighbors.

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Building solar farms while preserving green land: clean energy for high-quality development

While advancing new energy projects in Hainan Tibetan Autonomous Prefecture in Qinghai Province, China Energy (Gonghe) is simultaneously constructing photovoltaic pastures, pioneering a complementary model of 鈥減ower generation above, grazing below.鈥?Through the development of photovoltaic ecological forests, the company practices the mission of 鈥渆mpowering society and supporting the economy鈥?and its core values of 鈥済reen development and pursuit of excellence.鈥?The initiative achieves a win鈥搘in outcome, fostering both corporate growth and ecological improvement in local communities.

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鈥淧rotect Instead of Drive Away鈥? Shaping a harmonious bird habitat along the upper Yellow River

Wuzhong, known as the 鈥淎n Oasis in the Hinterland鈥?and the 鈥淐ity by the Yellow River,鈥?is a key ecological corridor that hosts a rich variety of bird species in Ningxia Hui Autonomous Region. Yet the growth of bird populations has increasingly intersected with grid development. To address this, State Grid Wuzhong Branch has pioneered the 鈥減rotect instead of drive away鈥?approach. Measures include scientific monitoring of bird activity, precision installation of bird-friendly protective devices, development of insulated diversion lines, construction of artificial nests, and the formation of volunteer teams to rescue and protect birds. These initiatives balance power supply with avian conservation, creating a harmonious blueprint for coexistence between the power grid and nature.
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One ecological 鈥淩ed Line Map鈥?to ensure grid and nature coexist in harmony

In China, ecological protection red lines cover more than 30% of the land area, serving as a baseline for environmental security. To minimize the impact of transmission line construction on these protected zones, the State Grid Shandong Electric Power Research Institute proposed the principle of 鈥減rioritize avoidance, optimize routes, control processes.鈥?Leveraging satellite remote sensing and geographic information systems, it developed a unified ecological red line鈥揼rid map to ensure lines bypass sensitive areas, cross with the shortest distance, and minimize disturbance. By embedding ecological protection into grid planning and construction, the institute sets a model for sustainable infrastructure.

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Greener Future with Reduced Carbon Footprint Phase II Project: Exploring a community-based model for nature education

In May 2024, Volvo Group, in partnership with the Society of Entrepreneurs & Ecology (SEE) Foundation and the Yingjing Administration Station of Giant Panda National Park, launched the Greener Future with Reduced Carbon Footprint Phase II Project. This two-year initiative marks the park鈥檚 first community-based pilot program for nature education. By integrating the natural environment, local communities, and outdoor classrooms, the project leverages the park鈥檚 rich ecological and human resources. Through professional, diverse, and engaging courses offered both online and offline, it enhances public awareness of environmental protection.

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Preserving the beauty of nature: building a green ecological protection circle around Tianquan Lake

Home to more than 40 species of wild animals and 170 species of birds, Tianquan Lake in Xuyi County, Huai鈥檃n, Jiangsu Province, is a natural genetic bank for flora and fauna. It is also renowned as one of Asia鈥檚 best stargazing sites thanks to its pristine night skies. To protect this unique environment, State Grid Xuyi has taken measures such as managing light sources to reduce light pollution at the source and transforming line patrol staff into 鈥渇orest guardians.鈥?The company also records new species of plants and animals in the area, ensuring biodiversity conservation and safeguarding the natural beauty of Tianquan Lake.

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Biodiversity protection initiative with Pothos garden community

As urbanization accelerates, the sharp decline of biodiversity sounds an ecological alarm. In response, China Merchants Shekou Industrial Zone Holdings Co., Ltd. has launched the Pothos Garden Project to reshape an ecological oasis in the city. More than a community green space, it is both an educational hub and a green revolution. Residents are invited to plant native species by hand, weaving together the richness of biodiversity. Here, children engage with nature at close range, experiencing the vitality of greenery, reviving dormant lands, and embracing low-carbon living. Pothos Garden has become not only the 鈥済reen heart鈥?of the community but also a model of urban鈥搉ature coexistence, inspiring residents and the industry alike to embark on a transformative journey toward sustainability.

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Ecological restoration of the Paiya鈥換iniang Mountain Corridor in Dapeng New Area, Shenzhen

The Paiya鈥換iniang Mountain Ecological Restoration Project in Dapeng New Area represents the first wildlife conservation ecological corridor in Guangdong Province. Against the backdrop of a worsening climate crisis and biodiversity loss, the highly urbanized yet biodiversity-rich city of Shenzhen has built ecological infrastructure specifically for wildlife. Covering 132.92 hectares in the central Dapeng Peninsula, the project serves as a vital link between the northern and southern mountain ecosystems, creating a crucial passage for species migration between large habitats.

2020-2023 Action4nature

Acting for nature is equal to acting for humanity and protecting ecosystem is synonymous with protecting the future of humanity. In the 鈥淎ction4nature鈥?category锛宎ctions are targeted at caring for animals, managing water sources, restoring forests and deserts and protecting fragile ecosystems. Through various means, the actions contribute to the preservation of biodiversity, showcasing the beauty of the harmonious coexistence of nature with business as a force for good.

New biodiversity conservation project jointly safeguard the future of the earth

Biodiversity conservation through low-carbon outdoor traveling

Ninghai Power Supply Company has integrated line inspection and repair channels into the National Trail system Ninghai to achieve the coexistence of trees and lines.To empower the trail with green power, facilities such as poles and towers have been set up in needed areas, and intelligent green power monitoring devices have also been installed in collaboration with stakeholders. These efforts serve as hardware support for forest fire warning and monitoring and biodiversity conservation investigations. Also, a green hiking team has been built to join in biodiversity conservation and outdoor power facility protection.The company is dedicated to achieving harmonious coexistence between socio-economic development and biodiversity.

Electrification-empowered eco-friendly fishery to protect lives in Yangtze River

State Grid Jiangyin Electric Power Supply Company, in collaboration with governments, aquaculture farmers, fishery electrification equipment suppliers, green power service providers, Yangtze River fish protection association and other stakeholders, jointly created a unique model tailored for Jiangyin city. This model consists of pollution control, electrical breeding, enhancement and release of rare fish, and electrification-empowered eco-friendly fishery along Yangtze River. Integrating new technologies and models for Yangtze River's eco-friendly fishery, it has provided a broader space for the development of the eco-friendly fishery.

Biodiversity conservation in Pingshuo reclamation area contributes to the group's sustainable development

Three-River-Source路 Truliva Action

Explore the coexistence between offshore wind power and marine ecology

Sticking to the sustainable development philosophy of harmony between man and nature, Longyuan Power is dedicated to marine ecological protection. It has established the first offshore wind power bird observation station in China and conducted research on the impact of offshore wind power on birds. To innovate ecological protection model, the company has launched offshore wind power ecological protection projects and implemented ecological programs such as environmental monitoring, enhancement and release, bird protection, wetland restoration, and aquaculture demonstration, so as to promote the marine ecological advancement and the protection of the marine environment.

Energy transition benefits nature

Guohua Energy Investment Co., Ltd. puts emphasis on marine and coastal ecological protection and restoration in each step of its offshore wind power projects in Dongtai. Wind power is beneficial to humanity, green construction to the ocean, ecological restoration to the coast, and enhancement and release to marine lives. The project puts Dongtai on a positive track of biodiversity restoration, balancing clean energy production and coastal ecological protection while providing a continuous source of 鈥渨ind power鈥?to promote the energy transition to benefit nature.

Synecoculture-- Sony's innovative environmental technology

Leveraging light to help people and nature coexist in harmony

Protect Anji Hynobiid throughout four seasons

International cooperation to safeguard the ecological health of the Poyang Lake Basin

Sateri has incorporated biodiversity conservation into its 2030 sustainable development vision and set supporting science-based natural ecosystem protection and restoration as one of its key goals. On the one hand, it minimizes the environmental impact of its operations and protects the ecological health of the business locations and surrounding communities. On the other hand, it attaches great importance to ecosystem protection and restoration, and cooperates with the Conservation International to improve the ecological health of the Poyang Lake Basin, thus strengthening ecosystem restoration and the protection of nature

Energy transition benefits nature

High-temperature heat waves and droughts caused by intensified climate change pose safety risks to national parks and related power facilities. Qingyuan Power Supply Company. has, for the ecology and safety of the Qianjiangyuan-Baishanzu National Park, conducted research on innovative lightning protection and micro-grid.It has established a three-dimensional prevention and control system that integrates resource protection and management, forest fire warning, and emergency response and disposal, based on multi-party coordination and innovative mechanisms. It helps explored a complete set of eco-friendly power solutions for the safety of national parks

鈥淔lexible鈥?grid construction to protect the fragile ecology in Xinjiang

It remains a much-debated issue as to how to protect nature to the largest extent possible in the construction of power transmission and transformation projects that cross the natural environment. State Grid Xinjiang Electric Power Co., Ltd. Construction Branch, instead of choosing the traditional solution, actively practices the philosophy of green development, and incorporates ecological awareness throughout the entire construction. It has established management and coordination mechanisms to optimize power transmission and transformation projects with breakthrough technologies and delicate engineering methods, which effectively protected the fragile ecology of Xinjiang during construction and gained a lot of praises.

Work with power grid 鈥渟ocial inspectors鈥?for birds ecology in the city

To precisely control the bird- line conflict in the O&M of the power grid, State Grid Shanghai Ultra High Voltage Company , to prioritize prevention, has developed an intelligent inspection system for transmission lines within the company and also granted 鈥渟ocial inspectors鈥?the functions of daily inspection of transmission line equipment and identification of bird nesting risks. It has explored a new model of online and offline integrated intelligent inspection for social transmission lines with both internal and external resources, setting a typical example for grid enterprises to accurately prevent and control bird-line conflicts.

Digital Panda鈥?project to boost intelligent cultural tourism

Under the climate crisis, wildfires and droughts bring more trauma to the planet and increase the risk of land desertification. Rooted in desert, Shengmu grows desert control plants and grass to feed cows, and then fertilizes the soil with cow manure, thus forming a complete organic and ecological desert control industrial system with nature-based solutions. While producing organic quality milk, Shengmu has turned the previously secluded desert into a "garden oasis". It provides the world with a new model of desert control and becomes a demonstration of combining desert control with circular economy.

鈥淟ine Chief & Forest Chief鈥?investigation + 鈥渙verhead power lines passage & wildfire barrier鈥? ecological shield in Shennongjia

To meet the power demand for regional economic and social development, it is inevitable for transmission and distribution lines to cross the Shennongjia district. In this case, the tree-line conflict becomes urgent as the district has high forest coverage and high fire prevention requirement. To address this issue, Shennongjia Power Supply Company has assigned the "Line Chief" and the "Forest Chief" to jointly build the 鈥渙verhead power lines passage and wildfire barrier鈥? as a way to promote the protection and high-quality development of the Shennongjia forest district.

Commit to net-zero biodiversity loss with strategic positioning

Green Label: Construct green power grids all in a QR code

Power grid construction is bound to damage nature.To standardize environmental supervision and evaluation in power grid construction, State Grid Zhejiang Construction Company has deepened digital reform, conducted a power grid construction model that is beneficial to nature, and formulated a green construction evaluation system for transmission and transformation projects. The company has developed and promoted the 鈥済reen construction QR code鈥?within Zhejiang province, which realizes scientific and accurate evaluation of carbon emissions from project construction, and provides supports for decision-making based on identified high carbon emission factors, thus achieving a balance between power grid construction and environmental protection.

HP Sustainable Forest Collaborative

Committed to long-term growth in China, HP has promoted the Sustainable Forest Collaborative with third parties to integrate production and operation into HP鈥檚 ecological chain, by maintaining forest ecology, restoring wildlife habitats, and supporting the forest industry. Through a series of long-term sustainable development strategies and the launch of green products and services, HP helps boost the circular economy and achieve zero carbon emissions throughout the entire value chain covering production, sales, operations, etc.

Power system and big data: more accurate and efficient ozone pollution monitoring

The harm of ozone pollution cannot be underestimated.In response to the severe ozone pollution and management-related issues in Shandong Province, Binzhou Power Supply Company, leveraging its strength in power system and big data, has cooperated with provincial environmental departments to build China鈥檚 first national ozone monitoring power index system, and develop an 鈥減ower+ environmental protection鈥漮zone pollution monitoring and analysis system. The system monitors online the suspended or restricted production of heavy polluting enterprises in the province, which precisely relates鈥減ower data鈥?to 鈥減roduction behavior鈥? and greatly contributes to ozone pollution control and environmental protection.

Fifteen-year water conservation to achieve common growth with nature

Issues associated with economic development, such as the destruction of watershed ecosystems, water pollution, reduction of biodiversity, and unclean community drinking water, are undermining the fruits of development. Facing the challenge of water resources, Coca-Cola has collaborated with multiple partners to carry out projects in various river basins in China for 15 consecutive years. Efforts have been devoted to water source protection, sustainable agriculture, wetland protection and restoration, artificial wetlands, and community drinking water safety. Covering over 20 provinces and benefiting millions of residents, these projects have significantly promoted both water resource and environmental protection.

Oriental White Stork, one of the first-class nationally protected animals in China, often causes line trips because of nesting on electricity pylons, which causes massive economic losses and poses threats to the species. With the principle of 鈥淧rotecting power lines and birds鈥? Gaoyou County Electric Power Supply Company of of State Grid Jiangsu Electric Power Co., Ltd. has figured out a new mode and a fully-fledged protection system to achieve this goal through promoting multi-party participation, soliciting social consensus, applying for protection bases, and building specialty brands, etc.

Technology makes life better

Asian elephants are one of the threatened species. To reduce the conflicts between human and elephants caused by habitat shrinking, China Mobile has undertaken the construction of the country鈥檚 first Asian elephant protection, monitoring and early warning system. With 5G, cloud, AI and other advanced technologies, the system realizes real-time monitoring, tracking and protection of the elephant herds. The construction process adopts wireless access of front-end application devices, wireless coverage of base stations, and wireless backhaul networking to avoid unnecessary wiring within the protected area, so as to maximize the protection of the original ecosystem.

Protect Yunqiao Wetland: loving nature and pursuing sustainable development

Protect water sources: the ecological protection and emergency command system for water sources in China South-to-North Water Diversion Middle Route

Give full play to platform advantages to help biodiversity conservation

Biodiversity is the artery of life on Earth. The rapid weakening of biodiversity poses a threat to human and nature, which is little known to the public. Beijing ByteDance Technology Co., Ltd. has launched the industry鈥檚 first video content guide for biodiversity conservation. Via TikTok, high-quality popular science knowledge is spread and reached to the public, which engages people in biodiversity conservation. While building video databases of biodiversity to facilitate scientific research, the company has focused on technology and product innovation, platform content governance, and content ecology optimization to combat wildlife-related crimes and illegal information.

Integrate natural capital into management for harmonious co-existence between enterprises and nature

While the nature supports prosperity of the humanity, it undergoes consumption and damage that leads to unsustainability. China General Nuclear Power Corporation has explored solutions to support clean energy development and co-existence with nature. Pilot projects are conducted at Daya Bay Nuclear Power Base and Yunnan Modoushan Wind Farm, which applies the concept and evaluation methods of natural capital into the enterprise鈥檚 clean energy development. The practice effectively manages the impacts and dependency on natural capital, reduces disturbance to creatures caused by production and operation, and enhances the community鈥檚 ability to resist natural disasters.

Dedicated to coral rehabilitation in Bali and grant the ocean with 鈥淗uadian Blue鈥?/strong>